Le Fleur is an all-natural whitening strip brand designed by local dentists and inspired by the healing plants of coastal Louisiana. The founders came to me with an innovative product and a vision to match, rooted in community, culture, and creativity.

I led the creative direction from start to finish — developing custom illustrations, packaging, signage, and an e-commerce site designed to feel vibrant, fresh, and unmistakably local. We also planned and directed a photoshoot to bring the brand to life through imagery, creating launch graphics and web content to support the rollout.

This project was a full-circle expression of New Orleans artistry, from the product itself to the visuals that now represent it.