Free Spirit started as a non-alcoholic bottle shop in Vail, Colorado. Its founder came to me with a vision: to reframe sobriety not as a limitation, but as a lifestyle worth celebrating.

I helped evolve the brand into a space for exploration, connection, and joy. From visual identity to web design, every detail was shaped to feel vibrant, inclusive, and free, just like the name implies.

This project was about redefining ritual and building a brand that felt as intentional as the choices it represents.