The Exchange is New Orleans’ first stand-alone pickleball facility, and one of the only spots in the city where you can play a match and grab a drink in the same place.

I collaborated with their team to build excitement around the grand opening through creative direction, launch visuals, and illustrations that matched the energy of the space. From brand extensions to event design, everything was crafted to get the community talking.

The result was a dynamic visual experience that turned a local opening into a citywide moment.