Natural Beauty, Made Simple

Influencer Ella Rose McFaden wanted to create a brand that made beauty feel simple again. Her line of clean, skin-first products needed a visual identity that felt effortless, confident, and true to her own approach: natural over complicated, fun over fussy.

I worked closely with her team to design custom packaging, develop a comprehensive e-commerce site, and create illustrations and content that brought her philosophy to life. Every touchpoint was shaped to reflect her point of view: easy to use, good for skin, and made to enhance what’s already there.

This project stands out for how aligned the visuals and message became. It’s a reminder that when the product is honest, the design should be too.